The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are known as ‘third wave’ because they are riding the peak of cellular and online shopping. In fact, these disruptive technology are set to generate revolution in the retail sector. Amongst each one of these new tech developments, image recognition has been mapped out because the emerging technology which has the potential to create the highest impact on sales.
With image recognition technology cellular apps, systems and various other software can identify customers from their facial features. Actually, this technology may also be used to recognize different objects predicated on their features. Consequently the entire globe has turned into a shop window for the purchasers where they are able to find direct hyperlink from the pictures of products imprinted on a billboard or in publications acquiring them to the online site or physical area of a retailer. Customers might have more personal retailpriceoptimization.com experience with this technology as it allows systems and software to react to an individual. This enables the buyers to find along with scan their desired products conveniently and quickly, which in turn, help bridge the gap between on the web stores and physical shops. The technology allows the devices and/ or website to be intuitive and they react in an engaging way with the consumers. Actually, image recognition technology has the potential to become an authentic driving power for the retail environment.
In terms of product interaction, picture reorganization enables buyers to make visual searches for the particular products they go for at their devices. They can enjoy a fully individualized mobile or on-line retail experience while sitting in front of a device. This picture recognition technology actually makes it easier for cellular and online purchasers to experience and interact with products. And each one of these can be carried out simply by scanning the image on the smartphone or tablet. Several brands are already by using this technology for their online and mobile customers in order to make product searching even more interactive and faster. In general, most of such applications allow purchasers to snap a picture of the product and search the e-commerce/ m-commerce listing and when the photo fits a similar product, the result is produced to the consumers.
With such technologies suppliers will have enormous opportunities; nevertheless, the advantages of these technologies are yet to be realized totally. In line with the recent market developments the experts possess opined that around 12% individuals are likely to be using picture reorganization technology by 2014. The retail sales too will be considerable up, thanks to these technologies. Image recognition technology also makes on the web transactions safer by improving the protection perspective of online or mobile payme.